Privacy and Cookie Policy

Last updated: 14 January 2026

The American Waffle Co respects your privacy and is committed to protecting your personal data. This Privacy and Cookie Policy explains how we collect, use and protect your information when you visit our website at americanwaffleco.com.

Who we are

American Waffle Co
Website: www.americanwaffleco.com

For the purposes of data protection law, American Waffle Co is the data controller responsible for your personal data.

If you have any questions about this policy or how we use your data, you can contact us via the website contact form.

What personal data we collect

We only collect personal data that you choose to provide to us.

Information you provide

When you join our mailing list or contact us through the website, we may collect:

First name
Last name
Email address

Information collected automatically

When you visit our website, we may automatically collect limited technical information, including:

IP address
Browser type and version
Pages visited and time spent on the site
Referring website

This information does not directly identify you and is used for website performance and security.

How we use your personal data

We use your personal data for the following purposes:

To respond to enquiries submitted through the website
To send launch updates, location announcements and relevant news if you have signed up to our mailing list
To improve the performance and security of our website

We do not sell or rent your personal data to third parties.

Legal basis for processing

Under UK GDPR, we rely on the following lawful bases:

Consent – where you have opted in to receive updates or communications
Legitimate interests – to operate and improve our website in a secure and effective manner

You can withdraw your consent at any time by contacting us or using an unsubscribe link where provided.

How we store and protect your data

Your data is stored securely and accessed only by authorised persons.
We take appropriate technical and organisational measures to protect your information from unauthorised access, loss or misuse.

We only retain your personal data for as long as necessary to fulfil the purposes for which it was collected.

Sharing your data

We may share your data with trusted service providers who help us operate the website and manage communications, such as:

Website hosting providers
Email delivery services

These providers are required to process your data securely and in accordance with data protection law.

Your data protection rights

You have the right to:

Request access to the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data
Object to or restrict how your data is processed
Withdraw consent at any time

To exercise any of these rights, please contact us via the website.

You also have the right to lodge a complaint with the Information Commissioner’s Office if you believe your data has been handled incorrectly.

Cookies

What are cookies

Cookies are small text files stored on your device when you visit a website. They help the website function properly and improve your browsing experience.

Cookies we use

Our website may use the following types of cookies:

Essential cookies
These are required for the website to function correctly and cannot be disabled.
Analytics cookies
These help us understand how visitors use the site so we can improve performance and content. Any data collected is anonymised.

We do not use cookies for advertising or tracking across other websites.

Managing cookies

You can control and manage cookies through your browser settings.
You can choose to block or delete cookies at any time, although this may affect how the website functions.

Third party links

Our website may contain links to third party websites, including social media platforms. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies separately.

Changes to this policy

We may update this Privacy and Cookie Policy from time to time to reflect changes to the website or legal requirements. The latest version will always be available on this page.

Contact us

If you have any questions about this Privacy and Cookie Policy or how we handle your data, please contact us through the website.